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	<title>Tampa Bay Injury Law Blog &#187; L’Oreal</title>
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		<title>St. Petersburg Product Liability Lawyer &#124; Class Action Lawsuit against Cosmetic Companies</title>
		<link>http://www.tampabayinjurylawyerblog.com/st-petersburg-product-liability-lawyer-class-action-lawsuit-against-cosmetic-companies/</link>
		<comments>http://www.tampabayinjurylawyerblog.com/st-petersburg-product-liability-lawyer-class-action-lawsuit-against-cosmetic-companies/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:32:33 +0000</pubDate>
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				<category><![CDATA[Products Liability]]></category>
		<category><![CDATA[aggrieved class]]></category>
		<category><![CDATA[class action]]></category>
		<category><![CDATA[cosmetic companies]]></category>
		<category><![CDATA[department store]]></category>
		<category><![CDATA[Estee Lauder]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[L’Oreal]]></category>
		<category><![CDATA[tort reform]]></category>

		<guid isPermaLink="false">http://www.tampabayinjurylawyerblog.com/?p=88</guid>
		<description><![CDATA[The St. Petersburg Times newspaper carried a piece in their Perspective Section on Feb. 1, 2009 about a class action lawsuit against L’Oreal, Estee Lauder and other cosmetic companies for allegedly conspiring with department stores to fix prices.
 
The “aggrieved class” included customers who purchased certain cosmetics between May 29, 1994 and July 16, 2003. The [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">The St. Petersburg Times newspaper carried a piece in their Perspective Section on Feb. 1, 2009 about a class action lawsuit against </span><a href="http://www.loreal.com/"><span style="font-size: small; font-family: Times New Roman;">L’Oreal</span></a><span style="font-size: small; font-family: Times New Roman;">, </span><a href="http://www.esteelauder.com/"><span style="font-size: small; font-family: Times New Roman;">Estee Lauder</span></a><span style="font-size: small; font-family: Times New Roman;"> and other cosmetic companies for allegedly conspiring with department stores to fix prices.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-spacerun: yes;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">The “aggrieved class” included customers who purchased certain cosmetics between May 29, 1994 and July 16, 2003. The settlement required the companies to give $175 million of free cosmetics “for as long as supplies last” beginning Jan. 20th.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-spacerun: yes;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">The article’s writer went to a department store only to find the free supplies had lasted only days! Her point, however, was the lawyers who filed the suit were paid $24 million while the settlement benefited an insignificantly small number of the aggrieved class, who had allegedly been wronged.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-spacerun: yes;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">I fully understand the value of class action lawsuits which have clearly served a larger good. For example, companies causing soil and water pollution come to mind, when no individual plaintiff could afford to take on the company. In such cases, they were exactly as designed. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-spacerun: yes;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">The cases, however, which dominate the news, are ones like this cosmetic case or one involving toothbrush manufacturers- where the aggrieved class gets a new toothbrush while the lawyers receive millions of dollars. Everyone has their pet example since most of us receive notice regularly that we are a member of some aggrieved class, which some lawyer is suing for our alleged benefit.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-spacerun: yes;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">This is another example of the doctrine of “</span><a href="http://skepticwiki.org/index.php/Doctrine_of_Unintended_Consequences"><span style="font-size: small; color: #800080; font-family: Times New Roman;">unintended consequences</span></a><span style="font-size: small; font-family: Times New Roman;">.” The drafters of the class action laws, I’m sure, never intended them to be used to enrich lawyers, while the affected parties received a few cents. Unfortunately, it plays into the hands of the tort reformers who argue our system is broken. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-spacerun: yes;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">I am opposed to broad tort reform; we have certainly had enough of that in Florida. However, unless these types of class action suits are limited, we may lose large ground in the tort wars as these cases are trumpeted as evidence to bolster the reformers agenda.</span></p>
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